Field notes on what actually works.
Playbooks and teardowns from the front line. No fluff, no SEO bait, no ghostwritten thought leadership — just the patterns we keep finding ourselves shipping.
What we're learning this quarter.
Playbooks and teardowns from the front line. No fluff, no SEO bait, no ghostwritten thought leadership.
in agents
Three things in AI agents that actually changed in 2026.
Computer use, MCP, and the death of the giant chatbot. What an SME owner needs to know without reading forty newsletters.
stack
The 3-agent stack that handles SME inbound.
Why one giant chatbot fails where three specialised agents succeed — a pattern we've shipped across dental, estate, and accountancy clients.
rewrites SEO
AI search is rewriting how SMEs get found.
AEO, GEO, and what they actually mean when your biggest SERP competitor is ChatGPT. Two practical shifts every SME site needs before Q3.
that lose
Why your “fast” website still loses leads at 9pm.
Speed is table stakes. Here's what actually converts after dark — and the three micro-interactions that turn browsers into booked calls.